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& nbsp; & nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand cooling trend observed] China, the world's vigorous. After ZARA, Uniqlo fast fashion brands to enter China to lure consumers with rapid response supply chain and cost, while maintaining the temperature of the Nike sport and innovation will inspire the Chinese people how to exercise, "potential"? From the beginning of March this year, Nike store in Beijing Sanlitun Village street core area is decorated fence wrap, originally set for this running, basketball, AIR JORDAN (sub-brand of Nike), NIKE ID (custom services) in one of the outlets, recently reopened after a makeover. After not easy to find from a small door upstairs, only to find the original two-story store was reduced to the second floor layer, franchise running product category. Nike official does not deny that closed shop and alterations have reduced cost considerations, but Nike Greater China senior communications director HuangXiangYan accept "21CBR" reporters, so interpretation of the above-mentioned practices Nike: "The evaluation system in retail stores in the future can not alone volume size as a standard, and we want to consider another words - exquisite special sport and we hope in the future to achieve the depth and refinement we did encounter some challenges in China, the need for business model. adjustment, this should be seen as a part of a long battle. " Nike in 2013 after the earnings announcemen Retro jordans for sale t, Greater China revenue fell 5 percent figure, revenue growth in North America at 18% against the background, it seems so loud. Thereafter, Nike CEO Mark. Parker June 27 at a meeting in North America, said: "China and North America is still the Nike world's two largest markets, to talk about China ...... recovery will take time and patience, we are engaged in a marathon, not a sprint . " Lost dividend After ZARA, Uniqlo fast fashion brands to enter China, with the rapid response supply chain and cost-effective to lure consumers. 26-year-old David Homes is a student of Texas A & M University Department of Computer Science of the United States, his fitness twice a week, regularly playing basketball, jogging and cycling, surfing holidays will go to the beach. David Homes for each sport will select the appropriate targeted brands, such as running, basketball mainly choose Nike and Adidas, mountain biking Jcrew will wear boots (a fashion brand in North America). David Homes said his favorite is Nike:. "I pay more attention to the brand and technology, especially the stars through the equipment" 26-year-old Zhang Hao is a foreign domestic workers, who are more willing to spend time and fitness, exercise used to study the charging and socializing, as well as holiday travel. But Zhang Hao was prepared for his latest pair of Nike running shoes:. "Motion Walking not delay, sometimes playing badminton is enough," Zhang Hao said, "When I was littl Cheap air jordan 12 ovo e clothes choice, if there is one, Nike, mostly reluctant to bring movement when fashion clothes to wear. Now of course not the case. " David Homes and Zhang Hao, is the North American and Chinese consumer markets in miniature. Beijing key road sports consulting firm founder Zhang this interpretation is that in the United States, the consumer movement and even professional sports from small when he started to penetrate into their daily lives, creating a high degree of maturity, stability, subdivision of movement market. "I went to the United States often surprised that 60-year-old woman wearing sharkskin swimsuit swimming, rugby fans equipped with a team armed to the teeth themselves sitting at home watching it on television game." But in the Chinese market, all sporting goods brands are experiencing a turning point: Bonus times to fade, new gold still buried underground. In Zhang seems, the past 15 years, sports apparel consumer market in China is also remarkable when immature acts as a set of sports, leisure, fashion and even quasi-luxury, but ZARA, Uniqlo fast fashion brands to enter these After China, with the rapid response supply chain and cost-effective to lure consumers, especially after 90 consumer "defection." As Nike store in Beijing Wangfujing let located H & amp; M, Jiukeshu Uniqlo stores give way. However, the popularity of sports culture and mature but no bonus dissipate so fast. In the development of China's sports leagues, cheap jordans online for example, is currently still not in the business-led, fully professional, highly commercialized event management system. Players pay more attention to income from sponsors, rather than income from consumers, naturally the question culture fans wider consumer culture. This is the United States and China in the sporting goods market, "trend" is different: in cars, smart phones and other industries, foreign companies who have announced that China is the largest of its most important markets. But for Nike, China is the second largest market, and the North American market and the disparity: 2013 fiscal year, Nike Greater China revenue of $ 2.45 billion, revenue in North America reached $ 10.38 billion. If you turn the clock back to March 2009, sales of Nike quarter fiscal 2009 third quarter of $ 4.4 billion, down 2%, but Asia-Pacific region increased by 8% to $ 806 million. At this time Nike has been adjusted organizational structure, including the revocation of the Asia-Pacific region, the Chinese district independent, responsible directly to the headquarters; while the United States and the Americas region consolidated for the North American region. Four years before the project transfer, through the financial crisis, a strong rebound in the North American market, while the dividend subsided Chinese market has been the decline in performance. "incremental" Market In the four-tier cities, Nike is experiencing strong blocking of local bran cheap jordans for sale mens ds. impact of online channels on the line channels, Nike can not avoid the topic. Zhang believes that to Nike, the impact of online and offline impact on psychology is very large dealers - dealers and manufacturers are not of one mind. A simple example is that there is a well-known sporting goods sales (mainly Nike) shop on Taobao, while Hangzhou is a real store, and this practice is not to the consumer experience and credit endorsement, but the store to get Nike's authorized channel sales network in order to go, and even from region to supply network sales FALSIFYING North America and Hong Kong. Zhang said: "The European markets have some very strong retail giant, Nike is the main channel for walking the mall, so as long as you can reach a rapid distribution of cooperation, various strategies will also get strong execution but China lacks. Such highly uniform retailers, even Belle such enterprises can not do. kinds of agents too much, thus restricting the ability of the channel is actually relatively weak. " This is one of the bottlenecks multinational sporting goods companies in China suffered its sequelae, despite the dividend in the Chinese sports market dissipated, but not without looking for opportunities to increment, such as four-tier cities. But in these markets, local brands Nike is experiencing strong blocking. Zhang statistics, the top five local sporting goods companies in the country a total of approximately 35,000 terminals Cheap air jordans for sale , representing each county there are about 10, essentially saturated, "Nike sink channels is difficult, of course, there are brands Consider the policy. At the same time, the main cost such as Decathlon sporting goods supermarket also seize the market, coupled with the Department of Putian throughout Taobao knockoff, actually constitutes a Nike siege in incremental market. " It is worth mentioning that, although some of the details about insufficient overall, but the impact on local Chinese and North American markets shift. For example, full Taobao overseas purchasing, even above the Nike distributor, has from North America "FALSIFYING" to China's problems. Again, Nike basketball product line in North America, a collection of Nike's latest technology and design concepts LeBron. James's products occupy a strong position absolute; but in China the most popular star or Kobe. Bryant, and now, it is Bryant's career enters old age, the influence of the attenuation period. Move China! Compared to American consumers, Chinese consumers are intelligent terminals, advanced technology preferences to be stronger. Chen Jiang (a pseudonym) is the head of the country has a close cooperation with the sports brand platform, his "21CBR" said:. "Nike stock is very anxious," In fact, since 2008, the entire Chinese sporting goods industry inventory problems are anxiety. Chen Jiang said: "This goes back to the 2008 Olympics, when the parties to the face is esti cheap jordan shoes for men mated that China sporting goods consumer market are too optimistic, and this will naturally affect the production, distribution and other issues Nike dealer's return policy comparisons. humane, but a problem followed by a sales person in charge of hiring international sports tend to be more valued in the earnings figures any time, often leaving the next inventory pressure, the pressure will emerge accumulated to a certain extent, this Maybe this year is the direct cause of China Nike earnings look good. " It is the attitude of the pressure on the stock Nike Taobao shop a bit ambiguous: Nike was in the end of last year and May this year, made two very big promotion, a number of popular products such as LeBron. The latest James sneakers even lower than the network can get a discount at the store. Therefore, some Taobao shopkeeper ran the store in advance so buying, then get online resale. Chen Jiang opinion: "This may be the Nike acquiescence, because they too need to clean up the inventory." In fact, Nike recognized network of sales channels in addition to its own website, only a flagship store on Tmall. Taobao shop over the size of Nike, although it will disrupt the price system, but he is one of Nike's inventory liquidation channels. Earlier this year, Nike announced plans to open in the second and third tier cities 40-50 Direct factory stores, this may be a method to alleviate the current situation, but Chen Jiang believes may cause new pro cheap jordans for sale blems: "Nike increase Direct Discounts efforts store, is not it will affect the relationship with the agent discount stores? " In fact, Adidas and Nike faced with similar "Chinese-style" confusing, but it seems to take a more active coping strategies. On the one hand, sitting Y3 such high-end fashion brands, increase brand clover in the field of fashion influence; on the other hand, the rapid introduction of low-priced products, to seek China's incremental market. Although Nike is also the fashion field has force, such as the "spray" (Nike classic basketball shoes) continue to hang engraved and return to its fashion products, but the core is still around the sport. HuangXiangYan said: "We want others to say that Nike is cool, very stylish, but the premise is a cool and stylish sports brand, if we stick to the outside world that this is a conservative movement, we do not mind.." Nike official for the Chinese market fell out of the "marathon" prescription, the core is still the sport itself, it can be summarized in two points: technological innovation and service. The former is based on the global corporate strategy, while the latter need to strengthen the Chinese market in particular. July 16, Nike in Oregon has released four new products, innovation and technology and Beaverton headquarters. New product design philosophy is based on proposed Nike "NATURE AMPLIFIED (excitation potential)", that is through the collection of scientific data Cheap air jordan 12 for sale online free shipping by the athletes understand the condition, the body of laws of nature to explore moving entities Nike + platform. Which combines Nike Free Flyknit running shoes Nike Flyknit uppers Technology and Nike Free sole technology, it will soon be listed in China. above sounds very iffy term is Nike's most important innovation in recent years - it constantly looking for balance in technology, design, cost, performance, comfort, the marketing of these elements. Such as Nike Flyknit is the use of new technologies on the basis of maintaining the performance and price of the substantial material savings (costs). Chinese consumers may be more familiar with Nike +, a blend of chips, smart terminal, wearable devices, social motion detection platform. Of course, a "chip version of" sports shoes price is also higher than the regular version. ? Lack of exercise and fitness culture, Chinese consumers will not accept Nike + HuangXiangYan said: "Compared to American consumers, Chinese consumers are intelligent terminals, advanced technology preferences to be stronger." As for service, compared to North America market, Nike need to give it more meaning in China, where the core of the proposition is: how "MOVE CHINA" - let the Chinese move. Nike will launch a summer night activity in China, in Shanghai, Beijing, Guangzhou as the core to the radiation, chosen near the community sports and sports for the city to create a hot, to encourage young people to leave the TV Retro jordans for sale computer at night to exercise. Sima Pei, vice president of marketing, Nike Greater China stressed: "and in the past are more concerned about those kids who love different sports, we encourage those children usually stay away from the movement and try to motivate them to encourage each other and share via social media." and change the retail end despite being outside deemed cost reduction move, Nike official insisted that this was the "service" in a ring. As the transformation of Sanlitun Nike store, in fact, and the former Nike store in Zhongguancun do a "re-integration and allocation of resources" - after adjustment is completed, Beijing Sanlitun store as the first category specialist running store experience, while Zhongguancun as the world's first dedicated basketball experience store category. HuangXiangYan said: "China's seemingly saturated sports market, but how deep development is a new category store experience is a proposition that we want consumers to try the sport can obtain relevant professional products, professional advice, training methods. , technical advice, sports and cultural and leisure fashion products, more importantly, can experience, promote a deeper understanding of movement and participation. " into Nike's Beijing Sanlitun store, even though the area has shrunk dramatically and category than in the past, but at the store's treadmill, and there is a gym shoe employees feel the walls runners photos and messages, I fe cheap foamposites el fine . (Chinese shoes Network - the most authoritative and most professional Footwear News, Media Partner: Apparel IT & nbsp;)Star Wars (Star Wars) This makes impressed sci-fi blockbuster, recently has begun preparations for a seventh Star Wars (Star Wars), this well-known high-end branch skateboard brand vans Vans Vault will chase momentum We launched the 2014 spring and summer series of joint cooperation. The design with Slip-On, Sk8-Hi and Era and other classic shoes modeled into the All Terrain Armored Transport Imperial walker, pirate-style Darth Storm printing and so on, this series will be designated in its May 4 Retail shops sale, interested friends may pay more attention to the follow-up reports PKPOP!Nike sports sports players exchange will be staged "Ultimate battle" sneakers cultural event 2012-08-24 08:30:17 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [Source: Sina] Print & nbsp; Close Chinese shoes Network August 24 hearing, August 23 to 26, "Nike campaign sink" will Shanghai Stadium outfield, "the resumption of hostilities", for young people who love sports to provide a four-day campaign event. By then, the series will be held all Nike's extensive field experience activities, Sheng invited all of them to enjoy the sport and have fun. NikeSportswear will stage a lecture entitled "Shoes clan war record," the "ultimate battle" in the "campaign sink" cultural event scene shoes, top sneakers collectors from the north, east, south, Hong Kong and Taiwan will showcase five Division enough to shock the audience out of their shoes collection, so that each person likes sneakers culture feast for the eyes. Prototype "shoe clan war record" activities popular in the United States for a long time it was a really belong SneakerBattle-- sneakers collectors and enthusiasts gathering in the form of the "better shoes" to "fighting shoes" By SneakerBattle conduct cultural exchange and heritage sneakers. "Shoes clan war record" event on June 30 this year to start and expand at the same time in Beijing, Shanghai, Guangzhou, the lead of the North, East, South and Hong Kong and Taiwan regions. Each Division sneakers collectors released their collection of classic basketball shoes, running shoes and a classic AirForce 1 were each one pairs competition. Through the "battle" and "battles" two competing, winning each division will be composed shoe sneakers collectors dream family, bring their favorite "boots" in "Nike campaign sink" staged "Ultimate Battle" . August 23 to 25, "shoe clan war record" will respectively classic basketball shoes, running shoes and Air Force1 classic three class competition. Stand out the brightest sneakers collectors will deliver his possession shoe story shoe lovers face to face to form. August 26, activities will be through the ballot selection of the final winners, winning shoe family dream more will get an unexpected gift! In addition to showing the event from 5 contest area sneakers collectors bring their collection of shoes outside, more mystery guest visit. In addition, NikeSportswear will be featured several hot conferences and widespread sneakers enthusiasts sought after limited edition shoes, and the upcoming release of the new products on display. Site can also participate in the lottery to get the opportunity to purchase these limited edition shoes. Special shoes show is organized as follows: & nbsp; August 23 platinum models NIKE AIR YEEZY II Nike Air Yeezy II to create a new sports technology, will Nike athletic arena brings classic breakthrough with outstanding performance and aesthetics perfect integration, so much attention. Each design element Nike Air Yeezy II of all through and demonstrating a technology and innovation. Hand cut quite wild atmosphere serpentine leather covering a quarter of the upper, and build Nike Logo with Vac-Tech technology. Spike heel mold design inspired by lizards, and matched by the same combination of Velcro spike designed for locking the foot. fit is the essence of shoes designed so sought Nike Air Yeezy II than the first generation of Air Yeezy shoes more slender in design, and in full compliance with Kanye West's foot. The lower the shoes also make more flexible movement. Nike pursuit of material ultimate success of Nike Air Yeezy II, it luxurious synthetic leather, solid ballistic nylon and soft buffing skin together. Understated but rich details of the design draws on ancient cultures, including the inside with Velcro pictographs "YZY"; and to the obelisk shape inspired lace two ferrule; use serpentine elements eyelets and printed materials Roman numeral "II" tied leather buckle. NIKE LEBRON X Gold Medal This year is LeBron James & middot; James and Nike Basketball tenth anniversary of cooperation. The LEBRON X release of this breakthrough moment, the Nike Basketball innovation performance to a higher platform. LEBRON X as using Nike + Basketball technology first signature basketball shoe, the configuration Nike + technology can not only track and field performance evaluation in the designated color shoes, simultaneously with the application software through the app will be able to achieve real-time feedback. In addition, both the shoes which wrapped securely locked, excellent impact shock absorption cushioning, as well as lightweight and comfortable wearing properties. this shoe with dynamic protection, compression protection and excellent responsiveness is designed specifically to provide strong support for the explosive power-type player. Nike shoes combine the most advanced 4 of innovation and technology, the first time the whole palm transparent external NikeZoom Air unit, dynamic Flywire fly line technology, Hyperfuse construction and Nike + Basketball technology, science and technology has leapt to a new basketball shoe platform. 1 2 3 4 & nbsp; Related news